Our Story
While Navu launched officially in 2023, our story really begins back in 2018. That’s when the team behind Navu created Slickstream – a product designed to help bloggers maximize user engagement on their websites.
Slickstream was a hit, and we quickly found ourselves handling billions of pageviews a year across hundreds of different publishers. In the process, we learned a lot about how visitors interact with websites and how to help them find the content they’re looking for.
But those insights didn’t just apply to advertising-driven websites. In fact, we realized that more traditional businesses stood to gain even more from improved site navigation and user experience by way of increased conversions.
So in 2022 we sold Slickstream to CafeMedia, shifting our focus away from independent publishers and into the corporate website space, officially launching our B2B Conversion Rate Optimization solution in June of 2023.